Disruptive CEO Nation Podcast with Allison K. Summers
Episode 138 Nicholas Mattingly, CEO and Co-Founder, Switcher Inc, USA and Switzerland
Nick Mattingly, CEO and co-founder of Switcher Inc., is the creator of Switcher Studio, an exciting software that helps creators and businesses produce multi-camera production videos easily and affordably.
Nick is based in Kentucky and his co-founder runs the team in Switzerland. Together, they support creators in 150 countries and have partnered with companies including Facebook Live, LinkedIn and Microsoft Stream.
Switcher Studio lets users sync multiple iOS devices to capture video content and allows for real-time editing. Switcher Studio also integrates with streaming platforms and video conferencing tools.
The company has been featured in TechCrunch, USA Today, Inc. Magazine, and BBC. Nick is also a member of the highly competitive Endeavor Entrepreneur network.
Nick has great enthusiasm for marketing his product but believes that “It’s not about selling products, it’s about bringing joy and solutions to people.”
Highlights of our conversation include:
The two-year journey to develop the technology platform.
Solo bootstrapping to reach the official launch. Cheers to his wife for being the first investor and vision supporter.
How Nick found his partner based in Switzerland and why the partnership works.
Benefits of Switcher Studio for multi-camera and multi-source video used for live selling, events, sports, worship, and many more applications.
The significant potential to elevate reach through selling in e-commerce environments.
How Asia is ahead, and live selling represents up to 30% of all revenue generated online.
Customers will always be your best investors.
Enjoy the show!
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