Disruptive CEO Nation Podcast with Allison K. Summers
Episode 135 Aaron Templer, Founder- Three Over Four Marketing Agency, Colorado
Aaron Templer, owner of Three Over Four, is a 25-year marketing veteran and a thought leader that works with people and organizations that have values at their center. This episode concentrates on how Aaron and his team help CEOs and founders rethink the pressures of heavily investing in social media. He speaks from experience and backed by data as explained in his new book, Leading in a Social World: Stop social media marketing and build social capital instead.
Aaron is also an American Marketing Association professional instructor and past president and volunteer for their national Professional Chapters Council. He is a firm believer that we need to bring ethics back into marketing.
The advice that Aaron shares about marketing is invaluable. Highlights of the conversation include:
Only 26% of social media activity ties onto business results and why this should make all leaders pause and think.
The flaw in how social media marketers measure their data and how data frequently comes from the platforms that want to sell you more.
Why the solution is investing in building social capital.
Social media is a not a platform for sales but for customer engagement, especially nurturing those who already love us.
Sharing the experience of building a great company of expert contract employees who have a stake in the outcome.
Enjoy the show!
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