Ep 338 Business Building in the Senior Care Market with Tatyana Zlotsky, CEO of a Place for Mom; New York, NY, USA
What if the future of aging isn’t just about safety, but about connection, and rethinking how technology supports both seniors and the people who care for them?
In this episode, Tatyana Zlotsky discusses the evolving senior care landscape and how A Place for Mom connects families with over 15,000 senior care providers. She shares insights on leveraging technology and AI, supporting family caregivers, and creating a compassionate, values-driven organization that empowers seniors and their loved ones. Tatiana also reflects on leadership lessons, employee engagement, and the future of the senior care industry.
Here are the highlights:
● A Place for Mom connects families to care. The platform links over 15,000 senior living communities and home care agencies with 20 million families to guide caregivers into confident decision-making.
● Longevity requires focus on wellness and engagement. Seniors’ health span is extended by programs that emphasize socialization, wellness, and meaningful experiences beyond safety alone.
● Technology is disrupting senior care. AI tools, collaboration platforms, and workflow automation improve experiences for seniors, caregivers, and providers alike.
● Caregivers are a “second patient.” Family caregivers face stress, anxiety, and personal health challenges, and A Place for Mom exists to support them throughout the senior care journey.
● Values and employee engagement drive impact. Mission-driven culture, recognition programs, and active listening to both families and staff ensure the company’s services remain high-quality and empathetic.
About the guest: As CEO of A Place for Mom (APFM), Tatyana Zlotsky leads the Company’s strategic vision, operations, and management. She brings over 20 years of experience driving strategic business outcomes, operational excellence, and innovation.
Under Zlotsky’s leadership, A Place for Mom continues to grow and expand its offerings across the continuum of senior care. Since joining APFM in 2019 as CMO, Zlotsky has been instrumental in the company’s success and most recently served as President and Chief Revenue Officer where she led the commercial organization to deliver accelerated revenue growth.
Prior to her tenure at A Place for Mom, Zlotsky spent nine years at American Express, where she worked in the U.S. Small Business division, driving significant growth by transforming the company’s go-to-market strategy and digital ecosystem. Before American Express, she held executive positions at several other Fortune 500 companies and technology startups.
Connect with Tatyana:
Website: https://www.aplaceformom.com/
LinkedIn: https://www.linkedin.com/in/tatyana-zlotsky
Connect with Allison:
Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web.
LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/
Website: https://www.disruptiveceonation.com/
#CEO #leadership #startup #founder #business #businesspodcast
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