with Allison K. Summers
Mathew Sweezey, Director of Market Strategy-Salesforce, is one of the leading thought leaders on the future of marketing. His visionary insights into consumer behavior, technologies and business strategies have changed the way startups, Fortune 500 and nonprofit organizations have customer conversations. He frequently writes for the Economist, Forbes, HBR, The Observer, and AdAge magazines.
In our exciting conversation we covered the new world of marketing, including:
· Consumers own the media environment; not businesses.
· Consumers are the largest creators of “noise.”
· Why messaging is changing and using terms such as available, personal and authentic.
· Marketing co-creation.
· Creating communities.
Mathew’s book, The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media from Harvard Business Review Press is exceptional. I hope you’ll use his insights to help in your marketing.
Connect with Mathew Sweezey:
Book on Amazon: The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media
To find out more about the book, visit this link: https://www.amazon.com/Context-Marketing-Revolution-Motivate-Infinite/dp/163369402X/ref=sxts_sxwds-bia-wc-rsf-lq2a1_0?crid=2BW97BDIGZL0&cv_ct_cx=the+context+marketing+revolution&dchild=1&keywords=the+context+marketing+revolution&pd_rd_i=163369402X&pd_rd_r=414832de-e3af-47dc-ac9b-54e858b9babe&pd_rd_w=bYRtK&pd_rd_wg=efy0d&pf_rd_p=52f9c563-bb87-44f4-9d9d-e1c03402d90f&pf_rd_r=JK6Z99Y8FS553GKP5QSY&psc=1&qid=1610748976&sprefix=The+context+%2Caps%2C174&sr=1-1-d3e58e83-6458-471c-a87e-175495b96a10
Connect with Allison:
#marketing #CX #HBR #media #AI #brand #business #saleforce #ex #consumer #marketingtransformation #future #futurism #contentcreators
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