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This episode focuses on your ability to unveil the power of authentic brand stories. Our expert is Michael Hoffman, founder and CEO of Gather Voices, a leading platform revolutionizing how organizations harness authentic video content.
Entering 2024, we must consider the dichotomy of AI-generated content versus the growing human craving for authentic connections. Here are some key takeaways from our conversation:
-The AI Duality: We unpack the interesting interplay between the rise of AI-generated content and the increasing demand for authentic human stories. Michael shares insights on how organizations can navigate this balance effectively.
-The Event Renaissance: Discover the resurgence of the event industry post-COVID and its pivotal role in fostering genuine human connections and how brands should use these gatherings to collect stories.
-Gather Voices' Mission: Gather Voices was founded to help brands address the challenge of creating quality video content efficiently. Michael sheds light on the platform's unique approach to enabling organizations to tap into the authentic voices of their community.
-The Evolution of Video Content: Michael discusses the shift from brand-created content to user-generated content and the importance of humanizing brands and building trust through storytelling.
-Design Thinking for Life: Michael shares a refreshing perspective on design thinking and how design thinking principles can enhance both professional and personal journeys.
Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management, and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and the founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman taught marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to business leaders on engagement strategy.
Connect with Michael:
Website: https://gathervoices.co
LinkedIn: https://www.linkedin.com/in/michaelhoffman/
Connect with Allison:
Feedspot has named Disruptive CEO Nation is one of the Top 25 CEO Podcasts on the web and it is ranked the number 10 CEO podcast to listen to in 2024. https://podcasts.feedspot.com/ceo_podcasts/
LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/
Website: DisruptiveCEONation.com
Twitter: @DisruptiveCEO
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