Dec. 20, 2023

Episode 228: Cari Jacobs-Crovetto, CEO and founder of The Force Majeure; Orinda, California, USA

Episode 228: Cari Jacobs-Crovetto, CEO and founder of The Force Majeure; Orinda, California, USA

Have you ever wondered what is really on the mind of an ambitious startup founder? For this episode, we turned to the incredible Cari Jacobs-Crovetto, CEO and founder of The Force Majeure and a Stanford University Graduate School of Business executive coach and T-Group facilitator.

Based in the vibrant San Francisco Bay Area, Cari has been a part of multiple startup teams and today is on a mission to ensure that leaders are tapping into the human side of business goals and relationships while on their path to success. When talking about the realities of begin a founder we touched on:

- Loneliness at the Top: Cari shares how many young CEOs, especially those under 40, grapple with the loneliness of leadership and the challenges that may come from guiding a company without a personal support system.

- The Fear of Being Found Out: Unveiling the second layer of vulnerability, Cari discusses the fear many CEOs harbor—the fear of being found out for what they don't know. Learn how young CEOs navigate the pressure of knowing everything and the unknowns they grapple with in private.

- Transitioning Team Dynamics: Building and evolving teams as the business needs change is a significant task for a less experienced founder. From hiring super horizontal talent in the early stages. to the pivotal shift toward specialists as the business grows is an area many fail to address early enough in the startup lifecycle.

- Navigating the Red Zone: Cari introduces the concept of the "red zone," a challenging phase where startups move from the green zone of endless possibilities to a constrained and stressful environment.

- Gender Bypassing: Reflecting on gender dynamics and differences between make and female founders, Cari touches on the concept of gender bypassing and the deeper work required for gender equality in the startup community.


Cari Jacobs-Crovetto is an executive coach and advisor specializing in leadership development. She built a career at ad agencies in the 90s, working with prominent brands like Levi’s, P&G, and Lexus. She then moved into the entertainment industry with NBC and CBS and contributed to Bay Area startups, including Sunrun and ModCloth.

In the early 2000s, Cari pivoted towards promoting personal growth, earning mindfulness certifications from Google and UC Berkeley. She eventually founded The Force Majeure, offering executive coaching to startup CEOs and founders, including clients from LinkedIn, Coinbase, and Twitch. Additionally, she is an active coach at Stanford University and regularly published in Forbes, as a Forbes Council Member.


Connect with Cari:

Website: https://www.carijacobs.com/ 

Facebook: https://www.facebook.com/CariJacobsSF 

Instagram: https://www.instagram.com/cari_jacobs_sf/ 

LinkedIn: https://www.linkedin.com/in/carisf/ 


Connect with Allison:

LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/ 

Website: DisruptiveCEONation.com

Twitter: @DisruptiveCEO  

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