Ep 318 Digital Human Behavior with Mia Umanos, Founder & CEO of Clickvoyant; Fort Collins, CO, USA
What if you could turn customer anxiety into confidence and boost conversions with just a few simple design changes? Today we talk about understanding user behavior through data science, and how it can dramatically improve your digital marketing strategy.
Join me for a captivating conversation with Mia Umanos, founder of Clickvoyant, where she uncovers the magic behind data science and human behavior. Mia’s expertise lies in understanding the nuances of user experience—how design choices and website interactions can trigger emotions that either lead to a sale or a lost customer. In this episode, Mia shares her entrepreneurial journey, discusses how AI is revolutionizing data science, and offers powerful insights into how businesses can create better digital experiences by connecting with customers on a deeper level.
Here are the highlights:
-Humanizing Digital Experiences: The discussion on how understanding the psychological impact of website design can either reduce anxiety or create friction for users.
-The Harvard vs. Yale Example: A compelling comparison of how Harvard's emotional approach to financial aid pages contrasts with Yale's utilitarian design, highlighting the power of connecting with users.
-The Role of Subtle Design Tweaks in E-Commerce: Mia shares how simple adjustments—like addressing shipping concerns—can help boost conversion rates in online stores.
-The Pitfalls of Over-Automation: An example of how a client’s decision to enable multiple upsells at checkout led to a significant decrease in conversions, emphasizing the importance of thoughtful automation.
-AI and Mid-Market Businesses: Mia explains how AI can help mid-market businesses gain access to powerful data science tools, previously reserved for larger corporations, to improve customer insights and decision-making.
About the guest:
Mia Umanos is a Filipino-American entrepreneur, AI strategist, and data scientist, known for her innovative work in AI-driven marketing analytics and conversion rate optimization. As the CEO and founder of Clickvoyant, an AI-powered analytics platform, Mia transforms raw data into actionable insights, enabling businesses to make informed decisions faster. With over 16 years of experience, Mia has worked with major brands like Apple, Salesforce, and Netflix, and raised $1.4 million in six months while pregnant. She advises companies on integrating AI to enhance human creativity and business growth. Named a Tory Burch Fellow in 2024, Mia is also a passionate advocate for women in AI, particularly from her Filipino heritage, and ensures her company provides flexible, remote jobs to women in the Philippines. Through her work, she aims to create opportunities, equity, and lasting impact.
Connect with Mia:
Website: https://clickvoyant.com/
LinkedIn: https://www.linkedin.com/in/miaumanos/
Connect with Allison:
Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web, and it is ranked the number 6 CEO podcast to listen to in 2025! https://podcasts.feedspot.com/ceo_podcasts/
LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/
Website: https://www.disruptiveceonation.com/
#CEO #leadership #startup #founder #business #businesspodcast
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