Oct. 13, 2021

EP 114 David Fink, CEO and Co-Founder, Postie

with Allison K. Summers

Show Notes

There’s a wealth of information in this episode for start-up entrepreneurs building consumer brands, and those who value using automation and quantitative analysis in marketing tools. David Fink gives insights to both worlds, first from being a founding partner at Science Inc. and working with over 75 consumer internet companies, including the Dollar Shave Club, Jessica Simpson and other top brands.

Today he is CEO and Co-Founder of Postie, where his team uses direct mail to transform brands including Lyft, Casper, Warby Parker and more.

The conversation starts with David giving a great perspective in explaining the difference between a new business being opportunistic versus a disruptor or problem solver, and which has a better chance of succeeding.

We also cover other topics, including:

· The elements that predict a successful startup: Solution, TAMS (Total Addressable Market Size) Clear business model, Team players.

· The rise of social media as a transformative place and the Dollar Shave Club example.

· Postie delivers direct mail solutions for data conscious digital marketers.

· Marketers need to control engaging brand storytelling in impactful ways.

· Brands are investing in budgets to use storytelling on social channels.

· Platforms like Tech Crunch keeps his thinking sharp. So does his library of 2-thousand books!

Enjoy the show!

Connect with David:

Website: https://postie.com/index.html

LinkedIn: https://www.linkedin.com/in/davidlfink/

Connect with Allison: